
CHIC WAVES, TIMELESS TALES
Unlock the essence of our brand with comprehensive insights into our logo, colors, typography, and tone of voice. Ensure consistency and strengthen recognition across all touchpoints.
The logo for Marine Essence Boutique Hotel conveys a sense of maritime charm, exclusive access, and refined luxury. The integration of the key, ship's wheel, rose, and hotel building creates a visual story that speaks to the essence of the hotel - a place where guests unlock a tranquil and sophisticated retreat by the sea. The color palette and typography further contribute to the overall impression of elegance and coastal sophistication.
OUR BRAND.
SELLING LINE
BRAND ESSENCE
VALUE PROPOSITION
Chic Waves, Timeless Tales
Coastal Tranquility, Timeless Luxury
At Marine Essence Boutique Hotel, we offer an unparalleled fusion of Coastal Tranquility and Timeless Luxury, creating an exquisite haven where every moment is a celebration of refined elegance and personalized indulgence. Our commitment to providing an immersive and rejuvenating experience sets us apart, ensuring that each guest leaves with cherished memories of a seaside escape that transcends the ordinary.
BRAND PILLARS
Coastal Tranquility, Timeless Luxury, Brand Essence Statement
Brand colors.
Our color choices have been curated from the interior palette to ensure uniformity and recognition of hotels. This guarantees a consistent look and feel across our brand. Detailed examples of incorporating our colors can be found in our style guides section.

Primary brand colors
Japanese Indigo: #27374D
Dark Electric Blue: #586C80
Cadet Blue (Crayola): #A1B3BF
Cadet Grey: #92A5AB

Secondary brand colors
English Violet: #53415E
Chinese Violet: #786F89
Timberwolf: #D3DOCB
Old gold #DDC15B

Secondary brand colors
Fire brick: #B92A2F
Cool gray #909AAC
Cadet gray: #A5BOBA
Anti-flash white: #EEF2F4

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Typefaces.
Collateral.






